Introduction
Angstrom Graphics (Cleveland, OH) reaped double-digit sales growth in its digital
printing business by altering its business development efforts. The company rewrote its
marketing plan, separated its digital unit from its commercial litho printing operation,
created a dedicated sales force to sell digital printing, and used its technology to
demonstrate its offerings. These tactics resulted in a 35% combined growth rate over the

Company Profile
Huhtamaki is a leading global manufacturer of high performance consumer packaging products and services. Headquartered in Finland, Huhtamaki has offices throughout North and South America, Europe, Asia, Oceania, and Africa. Products include molded fiber packaging (egg carriers, Chinet plates and tableware, hospital disposables); single use cups, plates, cutlery and napkins for restaurants; films for labels, graphics arts, adhesive tapes and packaging for automotive and construction
industries. With over 15,000 employees in 66 manufacturing units, and

For Newsweek, immediate access to financial and other operational reports is vital for success. Publishing is an extremely competitive business, and business executives need to be able to quickly spot financial and other trends and react to them. Previously, Newsweek depended on a mainframe-based printing system for publishing financial reports and the printing facility was located in offices separate from corporate headquarters. Printing reports could take several hours after a report was requested for it to be delivered to corporate headquarters from the printing facility via courier.

CUSTOMER BACKGROUND

Business Drivers
A year ago when Tonya McQueen sat down on Tuesday morning to develop a schedule for the coming week’s laser printer toner production at Lexmark’s Boulder, Colorado plant, she knew she’d miss dinner. Preparing a one week schedule for review in the plant’s Wednesday production meeting meant at least twelve to sixteen hours of grinding manual labor to generate a draft schedule that would then be reworked in the next day’s production planning meeting.

Print Cost Reductions
The flexibility of the variable print solution developed by Anderson Direct and Xerox enabled more than a 10 percent reduction in printing costs and offered creative new print formats that add attention-getting
variety to long-term loyalty campaigns.
Faster Turnarounds